Bruce Henderson Quotes
Bruce Henderson Quotes. Below is a collection of famous Bruce Henderson quotes. Here you can find the most popular and greatest quotes by Bruce Henderson. Share these quotations with your friends and family.
The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior. Ordinarily, this means that any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.
By Bruce Henderson