David Ogilvy Quotes
David Ogilvy Quotes. Below is a collection of famous David Ogilvy quotes. Here you can find the most popular and greatest quotes by David Ogilvy. Share these quotations with your friends and family.
Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
By David Ogilvy
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
By David Ogilvy
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
By David Ogilvy
If each of us hires people smaller than we are, we shall become a company of dwarfs.
By David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself.
By David Ogilvy