Famous Jack W. Brehm Quote

The reactance formulation, because of its articulation in terms of specific freedoms. . . provides insights into control motivation. . . Reactance theory conceives a modest form of control motivation. Reactance is directed toward the restoration of threatened or lost freedoms, and it is therefore (a) specific rather than general, and (b) reactive rather than proactive.

By Jack W. Brehm

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